Social Media Content for Local Businesses: A Step-by-Step Guide
At ThinkBox, we understand how challenging it can be to consistently produce content that resonates with your audience while also driving business growth. That’s why we’ve developed a framework to make social media planning not only easier but also more enjoyable. By following our step-by-step guide, you’ll be able to create a strategic plan that aligns with your business goals, ensuring that your efforts on social media are both effective and profitable.
This is the same framework we use to deliver social media for local businesses across Australia, and will help you create efficiencies and structure to the way you manage and strategize content for social media.
Why Social Media Matters in August 2024
In today’s digital landscape, social media has become an essential tool for local businesses. As of August 2024, more consumers are turning to platforms like Facebook, Instagram, and TikTok to discover local businesses, engage with brands, and make purchasing decisions. The importance of having a strong social media presence cannot be overstated, especially in cities like Brisbane and Coffs Harbour, where local businesses are vying for the attention of a geographically targeted audience. This guide will help you leverage social media for your business effectively, just as we do for our clients at ThinkBox.
Step 1: Outline Your General Core Categories
The first step in creating a social media strategy is to identify the core categories that align with your business. For example, if you own a homewares store like Home and Heart Co., you might start by considering what products and services you offer, who your ideal customers are, and what they care about most. These core categories will form the foundation of your content strategy.
For Home and Heart Co., core categories could include:
- Home Decor
- Kitchenware
- Sustainable Living
- Interior Design Tips
- Seasonal Trends
By identifying these categories, you can begin to map out the types of content that will resonate with your audience and keep them engaged.
Step 2: Develop Subcategories
Once you have your core categories, the next step is to break them down into more specific subcategories. This will help you drill down into the details and create content that addresses the specific needs and interests of your audience.
For instance, under the “Home Decor” category, Home and Heart Co. might develop subcategories such as:
- DIY Decor Projects
- Styling Tips for Small Spaces
- Color Schemes and Themes
- Budget-Friendly Home Decor
By breaking down your core categories into subcategories, you’re making it easier to brainstorm content ideas that are both relevant and specific to your audience.
Step 3: Identify Specific Topics
Now that you have your subcategories, it’s time to identify specific topics within those subcategories. This is where you get granular and start developing content ideas that will truly engage your audience.
For example, under the subcategory of “DIY Decor Projects,” Home and Heart Co. could create content around topics such as:
- “How to Create a Cozy Reading Nook on a Budget”
- “Step-by-Step Guide to Making Your Own Wall Art”
- “Top 5 DIY Home Decor Projects for Beginners”
These specific topics not only provide valuable information to your audience but also establish your business as a trusted source of expertise in homewares.
Step 4: Use Organic Content to Attract Qualified Leads
One of the biggest advantages of organic social media content is its ability to attract and engage qualified leads. For local businesses, the goal is not just to reach a large audience but to connect with potential customers who are genuinely interested in what you offer.
For Home and Heart Co., posting content like “10 Must-Have Kitchen Gadgets for Home Chefs” or “How to Choose the Perfect Throw Pillow for Any Room” can help identify those who are actively interested in homewares. These individuals are more likely to engage with your content, visit your store, and ultimately become customers.
Step 5: Create Your Own Content to Develop Custom Audiences for Ads
Creating your own content is key to building custom audiences that can be targeted with ads later on. At ThinkBox, we recommend that businesses like Home and Heart Co. focus on producing original videos, blog posts, and social media content that can be used to segment audiences based on their interests and behaviors.
For example, a video tutorial on “Setting a Beautiful Table for a Dinner Party” could attract customers interested in dining room decor, while a blog post on “Eco-Friendly Kitchenware Essentials” might appeal to those interested in sustainable living. By creating this content, you can build custom audiences that are highly targeted and more likely to convert when you run ads.
Conclusion
Social media for local businesses doesn’t have to be complicated. By following this step-by-step guide, you can create a comprehensive social media strategy that aligns with your business goals and drives results. Whether you’re targeting customers in Brisbane, Coffs Harbour, or any other local area, the key is to stay consistent, provide value, and engage with your audience regularly. At ThinkBox, we use this exact framework to help our clients succeed, and we’re confident it can work for you too.