Violet Lane the Label

Violet Lane is a slow fashion label out of Melbourne with a clear sense of who they are, considered pieces made to last for people who would rather buy better than buy more. They needed a new e commerce website that genuinely reflected that brand and style, rather than the usual template that makes every label look the same.

So we built them a store customers can shop from easily but that never feels like it is chasing the sale. It is editorial, unhurried and brand first, the kind of online store that reflects the label’s identity and lets the pieces speak for themselves, whilst still doing the quiet commercial work of turning browsers into buyers.