Paid Advertising · Social Media Management · Video Production
Tripod Coffee
Tripod had a genuinely great sustainable coffee and a return on ad spend that could be better, so we changed what the advertising was saying.
Where they started
Tripod Coffee came to us wanting a better return on their ad spend. They were sitting at roughly $100 to win a new customer, and whilst that was already profitable, we could both see there was more sitting in the account. They had been watching our content and paid ads work for a while, and wanted to know what we could do with theirs.
What we found
The more we got to know Tripod, the more we understood where the real challenge was. This is a founder led business built by two former cricketers with a genuinely strong sustainability story, and there was so much they could talk about that the main message had quietly got lost. The old advertising tried to say everything at once, and underneath it all buyers weren’t convinced that coffee this ethical could taste good.
The message shift
So we made the coffee the hero again. The angle became sustainable coffee that genuinely tastes great, and instant coffee that doesn’t taste like muddy water, with the ethics and the recyclable pods sitting there as a reason to feel good rather than the reason to buy. We ran that one idea consistently across paid ads, video and organic social, so for the first time the whole account was telling a single clear story.
The results
The outcome
Once the creative led with quality, the numbers had room to move. Cost to acquire a customer came down to around $65, purchases coming straight from organic Instagram more than doubled, and we grew spend profitably without the brand losing any of its character. The part they cared about most was simpler than any metric, they finally had a bold brand they were proud to put in front of people.
The creative
“ThinkBox has a robust service offering for e-commerce stores, combining strong creative, brand and messaging with a fantastic knowledge and implementation of paid ads. We are really pleased with the results from Instagram, Facebook and TikTok Ads.”
David, Tripod Coffee
The message shift only mattered if the creative could back it up, so we built the video around the coffee itself. We shot the pour, the crema and that first taste in a way that made the quality obvious long before sustainability came into it.
More from the edit
That film became the backbone of the paid account, and it is the creative that carried the return on ad spend from 2.5× up to 5.5×.
Social Media Management
Our social media management ↗Straight from the feed
We carried the same thinking into organic social, building a feed that led with taste and let the sustainability story sit underneath as the bonus. The aim was content people genuinely wanted to follow rather than ads dressed up as posts, and it gave the brand somewhere to keep growing in between the paid campaigns.
In motion
Just add water
A quick look at the Three Capes specialty grade instant in action, one teaspoon and two hundred millilitres of hot water. When the product genuinely tastes this good, leading the marketing with quality becomes an easy call.
A consistent organic presence that kept the audience warm for paid, and more than doubled the purchases coming directly from Instagram.