← The Work
Social Media Management
Pain 2 Performance
We loved working with Troy from Pain 2 Performance, an energetic myotherapist in Brisbane whose biggest problem was that hardly anyone was searching for what he called himself.
Social Media Management
We loved working with Troy from Pain 2 Performance, an energetic myotherapist in Brisbane whose biggest problem was that hardly anyone was searching for what he called himself.
Social Media Management
Our social media management ↗Straight from the feed
Troy runs Pain 2 Performance in Brisbane, an energetic and genuinely knowledgeable myotherapist with strong connections across the local sports scene. His real challenge was positioning, because most clients find their next appointment through Google and almost nobody searches for myotherapy. So instead of chasing a term nobody types, we built his organic social around the problems his clients feel, things like back pain and tight hamstrings, with content that quietly reassured people their condition was fixable. As more people found the brand this way, they followed, engaged, and came to see Pain 2 Performance as the team who understood their problem.
In motion
Straight from the feed
Problem-led content is what turned a positioning problem into a steadily growing clinic, with Pain 2 Performance taking on twice as many staff and lifting occupancy across Brisbane.