Video Production · Social Media Management
Minderoo Foundation
Minderoo Foundation needed a partner to support their social media team with content and strategy for three campaigns across regional Australia, and the work almost told itself.
Minderoo Foundation brought us in to support their in house social media team with content and strategy for three campaigns running across regional Australia. We photographed, filmed and edited everything for social, from long form interview led stories through to shorter cuts, all aligned to the campaign messaging that was carrying across web and print at the same time.
Minderoo’s work is genuinely easy to capture. As a national not for profit we saw first hand the impact an organisation like this has on real people and real places, and when the emotion and the story are already true, your job as a video team is mostly to stay out of the way and let it come through, which is exactly what makes not for profit content so rewarding to make.
Social Media Management
Our social media management ↗Straight from the feed
On the social side we turned that footage and photography into content built for reach and connection, keeping every post tied to the wider campaign message so the foundation showed up consistently wherever people met it.
In motion
Straight from the feed
A social presence that gives a national cause the kind of storytelling its work genuinely deserves.