Paid Advertising · Video Production · Website Design
Australian Solar Installations
Australian Solar Installations had sixteen years of Gold Coast trust and no marketing that showed it, so we built the website and the campaigns that finally put their reputation to work.
Where they started
Australian Solar Installations needed reliable leads to keep their sales pipeline full, but not just any leads. Mick and the team had genuinely tried everything, from shopping centre exhibits to letterbox flyers, mail outs and paid ads, and the list goes on. The one thing they had never tried was simply becoming the trusted solar brand on the Gold Coast, mostly because almost nobody sells that. The typical agency will sell you Facebook ads, or leads, or a guaranteed number of sales.
What we found
Mick had more than sixteen years of experience, over 1,500 solar installs right across the Gold Coast, and more than 100 verified reviews. What he and the team had not quite realised was that his brand was already his strongest asset, he just needed to communicate it. So our strategy was deliberately simple, a new website, real traffic to that website, and social media retargeting to keep them front of mind. It is not chasing whatever the latest rebate headline is, but it works.
The results
The outcome
Australian Solar Installations now generates around five enquiries a week from SEO and AEO across the Gold Coast, and more than twenty new leads a week from roughly $100 a day in Facebook and Google Ads. Just as importantly, their sales team’s conversion rate has climbed from 12% to 18% since we started working together, so the same leads are turning into more installs.
The creative
We also put their story on film with an About Us video, because sixteen years of local reputation is far more convincing when you can see and hear the people behind it. It gave the brand a piece of content that does the trust building work across the website, social and retargeting all at once.
A brand film that makes the reputation tangible, and gives every other channel something genuine to point back to.
Australian Solar Installations has powered the Gold Coast for more than sixteen years, and they are a local installer with the reviews, the reputation and the workmanship to back it, designing and installing solar for homes and businesses that want the numbers to add up.
The website had not been redesigned since 2015, and it showed. The brief was a genuine tightrope, because they needed a modern, current interface without losing the search rankings that sixteen years of local trust had quietly earned. So we rebuilt it cleaner, faster and built to convert, whilst carefully preserving the SEO equity and the URLs that keep the enquiries coming, and then layered in the AEO work that now has them getting found in the answers people ask for.
