Paid Advertising · Video Production
ArtSHINE
ArtSHINE had the expertise and the passion, but their high ticket coaching leaned too heavily on referrals and word of mouth, so we built the marketing that turned them into the trusted experts they already were.
Where they started
ArtSHINE is an art consultancy with a few different revenue streams, run by Vinh and Stuart, who are as passionate and knowledgeable as anyone we have worked with. Their challenge was making consistent sales for their high ticket one on one coaching, in an industry full of part time artists who genuinely struggle to make ends meet. To be fair they were already more than halfway there when we met them, but like a lot of consultants and B2B businesses we see, they were relying far too heavily on referrals, word of mouth and in person expos.
What we did
We built them a proper marketing funnel, anchored by case study and testimonial video content that did the hard work of building trust. Our number one goal was never to sell something cheap and guaranteed, it was to build genuine confidence, so that the people coming through were real customers with real pain points who believed ArtSHINE could help them turn their art into an income.
The results
The outcome
The result was better than any of us expected. More than 600 qualified leads came through, over 15 people enrolled in the high end coaching program across twelve months, and more than $100,000 in cash was collected from around $15,000 of ad spend. Just as importantly, we built a down sell product that captured the leads who were not quite ready and nurtured them toward the high ticket program over time.
The creative
“We have been working with the team at ThinkBox for over 12 months now and have seen great success across our social media and campaigns. We highly recommend!”
ArtSHINE
A big part of building that trust was letting real customers tell the story. We produced testimonial and case study videos with ArtSHINE’s own clients, artists who had been through the program, so that prospects could hear the results from someone exactly like themselves rather than from an ad.
Testimonial content like this became the trust layer in the funnel, the proof that turned an interested lead into someone ready to enrol.